IIBM - Marketing Research

Need Answer Sheet of this Question paper Contact us at answersheethelp@gmail.com M: 7019944355 Marketing Research  Multiple Choices: Q1. Process involving segmentation target market selection and positioning is called a. Marketing Strategy b. Marketing plan c. Marketing Intelligence d. None of the above Q2. 4 Ps of Marketing is a. Product, Pricing, Procurement, Place b. Place, Pricing, Plan, Product c. Product, Pricing, Promotion, Place d. None of the above Q3. Type of Marketing research scale in which variable can be used to compute the commonly used statistical measures like average etc is a. Ordinal scale b. Ratio scale c. Internal scale d. Nominal scale Q4. Technique of Market research, which include the word associations and a respondent is asked to think of a word which comes to mind when he thinks of a brand is a. Qualitative Technique b. Retail Audit c. T. V. Audience measurements d. None of the above Q5....